MULTIMEDIA FOR THE TRADE FAIR MARKETING
We are experts in creating digital experiences in the trade fair environment. Our strength is the creation of customized communication tools coming from the integration of technologies and from ad-hoc developed software. These tools make the content special by offering the client a long-lasting experience. From video mapping to immersive environments, to virtual reality, to interactive tables we give our clients the chance to gift digital emotions.
Design has a central role when creating custom multimedia experiences. The gathering of the client’s needs establishes the firm point of the proposals, the purpose, the target, and the place for the installation. The design work in which the customer is promptly involved to evaluate the first drafts of ideas and to address the “detailed” final project is based on these assumptions.
The project document contains:
• The definition of the physical installation, the integration with the set-up and the involved hardware.
• The definition of contents through an initial storyboard.
• The definition of the user’s experience, with all the possible variations determined by their interaction with the installation.
• The definition of a project timeline that ends with the conclusion of the event.
CONSULTING AND SUPPORT FOR NEW TECHNOLOGIES
An important part of the design phase is the choice of the technologies involved. Technology must be correctly applied according to the client’s needs, purposes, and availability. There is not a perfect pre-set technology, but there is the perfect choice for the client’s project.
All the materials needed to produce the content are gathered by the client alongside the design phase.
The production process may involve the production of video footage, graphics, infographics, and/or three-dimensional models. The processing time is defined by the timeline built in the design phase. The client and the designer are constantly updated on the progress and involved in the revision phases.
The production results in a first demonstration, in which the customer can request the final adjustments.
The software defines how the experience has to interact with the user. The quality of the software is particularly important wherein the user is involved. Since we believe that the software is the fundamental framework of the installation and that the experience can be truly effective only if it works well under every aspect, we do not develop it in outsourcing but in-house.
SET-UP AND ASSISTANCE
Our technicians are used to working alongside the stand builder in the fair environment. Before the fair begins, we take care of the coordination with the stand builder to instruct our technicians on how to intervene in a targeted manner. During the fair days, we offer a technician who is always ready to intervene at any time.